Even if you prefer to go shopping in physical stores sometimes, lots of coupon websites also have phone apps that let you check for the latest deals as you browse. Clearly, the seemingly archaic practice is on the rise and not the fall. Couponing can seem overwhelming at first due to the lingo and the vast number of sites and shops available, but once you get the hang of it, it will become part of your routine. All couponing sites work slightly different.
Other sites contain more of a social aspect — they may allow users to post their own coupons, coupons, or contain forums for further discussion.
Applying Discounts and Promotions on Ecommerce Websites
Another important distinction to make is that some sites focus more on coupons and others on cashback. Cashback is a percentage of the purchase total before tax and after coupons; the amount is normally credited on the website rather than given to you in actual cash. Something else you may come across is a deal matchup: a guide to the best combinations of coupons and sales at a particular store.
Finally, some sites may also have added features, like completing surveys, that allow you to make extra money. A perfect example is Swagbucks. Freebies, sweepstakes, and blogs are other common features. There are a few ways to use the coupons you find. You can print off a physical version, download a PDF to show on your phone, or exclusively use the phone app to avoid the legwork. Unlike some of the main ways to make money online, such as data entry jobs, there are few scams associated with couponing.
Lots of the websites listed below operate exclusively in the USA — a couple are even confined to more specific regions with the US. However, many have a global reach and can be used to save money all around the world. You can then use your Swagbucks towards gift cards or cashback. Learn More. Everyone has heard of Amazon, but not many people know about Amazon coupons.
If you really want to capitalize on those Black Friday and Cyber Monday deals, you should make it your business to find out. CouponCause is a coupon website like any other, offering discounts on thousands of brands, but the difference is that they donate a portion of their profits to charity. If saving money at the same time as helping the wider society sounds right up your street, this could well be the coupon site for you. If there was a prize for the couponing site with the most catchy and straightforward name, Coupons.
Launched back in , Coupons. The site will ask for your zip code to help you find local deals as well as more generic offers for big retailers. They also have an app, which is ideal for anyone who prefers to look for deals as they shop instead of planning out their deal itinerary before leaving the house.
The site not only offers store-specific deals and coupons but for other ideas for saving money too. The website has one section with details on freebies and giveaways and another for sweepstakes. DealNews is focused on consumer technology, apparel, and home improvement items. They also have a phone app which is well worth downloading for the next time you need to buy a new pair of trainers or TV. As the name suggests, DontPayFull is designed for anyone looking for a way to avoid paying full price on anything.
You can choose to search for stores, offers, and brands in the search bar or to browse manually. DontPayFull also run a blog filled with useful tips, and you can sign up to their mailing list to have the latest offers delivered to inbox on a regular basis. FreeShipping was started to tackle one very specific issue, and you can probably guess which it is: the annoying delivery costs you encounter when shopping online. The site has now expanded, so they offer a multitude of other benefits as well as free shipping offers. If you have a change of heart after paying membership, you can receive a full refund within the first 30 days.
Not bad at all — the longer you use the site for, the more you can expect to save. Their website includes thousands of active coupons and is updated daily. Even better, everything is community-based: to ensure that the coupons posted actually work, users upvote the coupons they like and downvote the coupons they dislike.
They also have free delivery deals. One of the better-known sites on the list, Groupon was started due to the realization that discounts can be more easily obtained when you can promise a large number of people will buy a good or service — the problem is connecting all those people. Hence came the name of group coupons. Groupon are best known for their deals on restaurants and experiences, but they also offer discounts on travel and sell discounted merchandise on their in-app store. Like the other sites, they offer coupons to thousands of stores too.
Why not give it a go?
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Hip2Save was started by wife and mom of three Collin Morgan, who started the blog back in to help her family and friends save money. They also have a freebies section for items like free products and books, post store deals and sales events, recipes and ideas, and have a daily newsletter to keep you in the loop. Honey is a browser extension for Chrome which helps you to make use of the existing coupon websites out there rather than providing you with yet another database. Honey automates the process of finding coupons by automatically searching for the best coupon or promo code.
Not only does this approach make customers happy, but it also prevents them from being disrupted or unnecessarily distracted during checkout. Allow users to interact with discount advertisements to have them automatically applied to their cart.
Promo Code Reliability Study: Which is the Best Coupon Site?
Several users in our studies clicked on banners for discounts, attempting to apply the code to their orders often unsuccessfully. For example, the shopping cart on Famous Footwear showed a promotional banner that looked like a button. Several users attempted to click it, unsuccessfully. This approach allowed users to quickly browse discounts; however, all discounts and accompanying coupon codes were linked images, not text.
So, the coupon code could not be selected and copied — users had to memorize it and apply it in the cart. Further, the image links that accompanied the coupon description did not apply the coupon code for the user, as one might hope.
Instead, they linked to full-sized versions of the promoted products which were not free. This technique can risk sales, especially in a stage as critical as checkout. Adding discounts in this convoluted way takes longer and can result in an incomplete or lost sale if users decide to spend their valued time elsewhere.
Instead of sending users on a quest to find, memorize, and apply coupon codes, use the following techniques:. JCPenney was mindful of price-conscious buyers and implemented a Find Best Coupon banner during checkout.
Users could click this, and an overlay would appear on the right, showing available coupons. Once users found an appropriate coupon, they could click Apply and the code would be applied automatically. This was a good way to keep users on the checkout page while making it easy to find a good deal.
Reflecting Discounts Received
If codes must be delivered by email, at minimum, send the discount code right away. She instantly checked her email and the message with the discount code was there. While this user did not mind going to her email inbox to retrieve a discount, it can be risky to provide the code by email, because the user will need to navigate away from the site and could get sidetracked or simply get annoyed with the extra work needed to get a discount. Instead, rather than risking a sale, consider automatically applying coupon codes to the shopping cart or immediately providing a message that can be copied or applied with the click of a button.
On Minted. Taking too long to provide a discount is a sure way to lose trust. Not to mention that their item of interest might no longer be available when they return with the code. Users who had a coupon code on a website wanted to enter them as soon as possible. Provide a clear place for coupon codes in the shopping cart, before the first step in the checkout process. This approach enables people to check that the coupon is valid before they enter any personal information and also allows the total to be updated appropriately early in the process.
When promotions are placed in the right rail, they tend to be confused with ads and ignored due to banner blindness. In particular, the field label did not contrast well with the background and was placed below the checkout near other ad-like elements. The place to provide a coupon code should be easily findable. It should be close to the payment information, hierarchically above or before the checkout button.
Whether the coupon element should be an open field is situational. We recommend only providing an open coupon code form field if there will be some sort of valid coupon clearly visible on the website at all times e. In our research, we have seen many ecommerce purchases side-tracked or abandoned by users who did not have a coupon to put in the coupon code field. Providing a coupon field signals to users that there is a deal to be had.
If that deal is not readily visible, many users will leave the checkout page to look through the site, or even leave the site in search of a promotion to try. In the process, many shoppers become very anxious, feeling as if they are missing out on savings or are being cheated by the company by being required to pay full price when there was an elusive deal to be had.
If using an open field, it should be long enough to accommodate coupon codes used on the site, to ensure that users enter them correctly. A better solution is to provide a text link to expose a text field.
This design is less likely to prime users and send them on a coupon quest as many shoppers will not notice it.